Malena hires Danny Stoller as Senior sales executive
August 6, 2003

Malena Produce, Inc., Nogales, Arizona is announcing that Danny Stoller will be joining the company as senior salesman.

Mr. Stoller brings 25 years of premium produce sales and marketing knowledge, along with a leadership role in crop planning and post-harvest issues. He will be joining a team of very experienced and committed produce professionals including Ana Astrid Celaya, sales manager, and Pat Leal, sales representative.

“His responsibilities will include creating marketing plans for retail, club and foodservice customers, improving the execution of contracts and special programs, and helping Malena gain a stronger presence in retail and foodservice,” said Ana Astrid Celaya.

Danny’s most recent position was sales representative at Rene Produce. Prior to that, he spent 9 years at Bionova Produce, inc. (formerly R.B.Packing) as sales manager, 9 years at JC Sunny Winter and 6 years at Ritclo.

Gonzalo Avila, Malena’s general manager, stated that “In the time that I have been directly associated with Malena, I have been continually impressed with the tremendous assets we have including an outstanding product line, a very integrated grower base in Mexico and top notch facilities.” Mr. Avila continued, “From here, we want to grow the company to the next level, and Danny is the ideal choice.”

“Danny’s knowledge and experience of the issues that grower-shippers are facing today regarding consolidation, upgrading customer relationships and working with value added products will serve him extremely well in his new position,” said Francisco Obregon, a consultant in charge of marketing for Malena. “Danny and I had the pleasure of working together at Master’s Touch and I look forward to teaming up again at Malena.”